The Value of Lighting
If there’s one thing that can make a difference in improving the final perceived value of a video, TV commercial, photograph, or movie - it’s lighting. Certainly, there are a lot of other very important technical aspects of a project that affect the finished product - like music, camera angle, script, etc. However, lighting is essential. Without it, all you get is a black image. And yet, it always seems like lighting is the most misunderstood and undervalued component of an endeavor - often being one of the first items cut from a budget. This is a grave mistake and I’ll explain why.