If there’s one thing that can make a difference in improving the final perceived value of a video, TV commercial, photograph, or movie - it’s lighting. Certainly, there are a lot of other very important technical aspects of a project that affect the finished product - like music, camera angle, script, etc. However, lighting is essential. Without it, all you get is a black image. And yet, it always seems like lighting is the most misunderstood and undervalued component of an endeavor - often being one of the first items cut from a budget. This is a grave mistake and I’ll explain why.
Ever wonder what it takes to get that perfect product shot? It's not terribly difficult, but having the right equipment and controling the photo environment can make a big difference.
How much do you really need to charge for your labor, products, or services? Everything you do requires the consumption of a limited resource: your time. If you're an independent contractor, it's sometimes easy to overlook underlying costs and time requirements necessary for conducting your day-to-day operations. However, it is these items that frequently account for the constant feeling that you're working long hours with little to show for it.